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US Paid Search Click & Spending Share By Device [CHART]

Chart - US Paid Search Click & Spending Share By Device

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software. This increase in budgets came alongside a 33% quarter-over-quarter rise in tablet’s share of clicks, from 6 to 8%. Overall, smartphones and tablets accounted for 18% share of clicks and 14% share of spend (14%) in June.

A separate report covering US paid search in Q2, released in June by IgnitionOne, found tablets accounting for 8.4% of US paid search budgets. Read the rest at MarketingCharts.