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Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

Chart - Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget. Also, 4.3% said they would decrease their Facebook advertising budget, compared to only 1.9% who said the same about their overall social media budget. Read the rest at eMarketer.