Archive for July 13, 2012
Digital Channels Used Per Order [CHART]
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
Read MoreUS Paid Search Click & Spending Share By Device [CHART]
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
Read MoreMost Appealing eShopping Features [CHART]
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Read More2012 Back To School Shopping Budgets [CHART]
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreChanges In Social Media Ad Budget vs. Facebook Ad Budget [CHART]
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Read MoreTime Spent By Marketers With Facebook vs. Rest Of The Internet [CHART]
4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the Internet.
Read MoreFrequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
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