While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
Archives for July 13, 2012
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the Internet.
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.