Top Digital Channels For Product Awareness [CHART]

Chart - Top Digital Channels For Product Awareness

Internet sites remain the preferred digital channel for shoppers across most phases of the online shopping journey, beginning with the awareness phase of research, according to a July 2012 report by Capgemini. 72% of the more than 16,000 digital shoppers surveyed across 16 countries rated internet sites as important or extremely important for learning about products, followed by email (58%) and in-store technology such as kiosks (49%). Social media was cited by 45%, ahead of smartphone applications (40%), with call centers trailing, at 32%.

The value of the internet as a research tool holds firm across commodity types. 79% of electronics shoppers said the internet is important during the awareness phase. 74% of do-it-yourself (DIY) shoppers said the same, as did 73% of fashion shoppers, 70% of health and personal care shoppers, and 59% of food shoppers. Read the rest at MarketingCharts.