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Factors That Influence Brand Buying Decisions By Gender [CHART]

Chart - Factors That Influence Brand Buying Decisions By Gender

Consumers were more likely to turn to the internet for product research and recommendations once they had decided to make a purchase but needed to choose a brand or specific item to buy. While a television commercial influenced over 28% of respondents, more than 61% said the same for research online. Read the rest at eMarketer.