Archive for July 12, 2012
Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
35% of companies require all fields to be completed on their website forms.
Read MoreHashtag Abuse [INFOGRAPHIC]
Digiday created this infographic about hashtag abuse, many examples of which I’ve been guilty.
Read More20% Of Companies Completely Unprepared For Social Media Criticism [CHART]
Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.
Read MoreCEO Attitudes Toward Marketers [TABLE]
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Read MoreTop 6 Digital Channels For After-Sales Customer Service [CHART]
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Read MoreOne Third Of Americans Have Made A Mobile Payment [CHART]
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
Read MoreDaily Activities Of Tablet Owners In Japan & New York [CHART]
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
Read MoreSecurity Of Mobile vs. Credit Card Payments According To Corporate Travel Execs [CHART]
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
Read MoreCorporate Travelers Who Use Mobile Payments [CHART]
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
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