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Why Americans Follow Brands On Social Media By Gender [CHART]

Chart - Why Americans Follow Brands On Social Media By Gender

A May 2012 study from internet advertising network Burst Media about web users’ preferences and habits found many reasons why US internet users really followed brands on social media. Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males. Read the rest at eMarketer.