Global Ad Spending By Media Type [CHART]

Chart - Global Ad Spending By Media Type

Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report. Online advertising showed the most rapid growth by media segment, although radio also posted a solid increase (7.9%), as did outdoor (6.4%). Other traditional media also experienced a year-over-year rise in expenditures, including cinema (4.1%), newspapers (3.1%), and TV (2.8%), while magazines saw a slight decline of 1.4%). Read the rest at MarketingCharts.

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