Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.
Archives for July 11, 2012
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
Smart Phone users in Germany made a mass exodus from Symbian to Android between Q1 2011 and Q1 2012.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.
This infographic by Digital Flash illustrates the different social media behavior of the sexes.