Archive for July 11, 2012
Online News Sources By Type [CHART]
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
Read MoreGerman Smart Phone Users By OS, Q1 2011 & Q1 2012 [CHART]
Smart Phone users in Germany made a mass exodus from Symbian to Android between Q1 2011 and Q1 2012.
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MorePercent Of Marketing Spending Allocated To Social & Digital Media [CHART]
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
Read MorePercent Of Traditional Advertising Budget Shifted To Digital [CHART]
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Read MoreWhy Americans Follow Brands On Social Media By Gender [CHART]
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
Read MoreDemographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Read MoreLikefluence: Consumers Who Would Buy A Brand Their Friend Follows On Social [CHART]
In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.
Read MoreSocial Media Behavior Of Men vs. Women [INFOGRAPHIC]
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
Read MoreEtsy [INFOGRAPHIC]
MBAOnline.com created this infographic to illustrate how Etsy helps turn artists into entrepreneurs.
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