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American Media & Entertainment Industry Online Ad Spending [CHART]

Chart - American Media & Entertainment Industry Online Ad Spending

Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016, according to a new eMarketer report, “The US Media & Entertainment Industries: Digital Ad Spending Forecasts and Key Trends.” “As more consumers turn to the internet for news and entertainment, advertisers are using digital campaigns to raise awareness, generate buzz and encourage online sales.” Read the rest at eMarketer.