42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Archives for July 10, 2012
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
45.9% ranked building awareness and sentiment for their brand as their most important goal.
Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May.
Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.