Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions, according to a ShopAtHome.com analysis of more than a million coupon searches on its website from mid-May to mid-June 2012. Breaking down the searches into 3 categories, the report finds that 62% were store-specific, compared to 24% that were product-specific. Savings-driven consumers appear to be least loyal to brands, with just 14% of searches being for brand name product discounts.
Walmart was the most-searched-for store for the sampled month, while toilet paper headed up the list for products, and Sony topped the brand segment. Read the rest at MarketingCharts.
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