Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July. Breaking down site categories into a top 10 list by percent share of time spent by women, the report finds that retail sites make up half of these top categories, led by fragrance and cosmetics sites, where women accounted for 70.9% of time spent in May. The other retail site subcategories where women also account for a majority of time spent include apparel (66.8%), department stores (64.9%), food (61.2%), and mall (61%).
Women’s apparently greater propensity towards online shopping may be related to their satisfaction with their experiences. According to a BazaarVoice report released in March,women around the world are 17% more likely than men to give an online purchase a 5-star rating (67% vs. 57.3%). (That data was not limited to feedback from Europeans.) Read the rest at MarketingCharts.