Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Archives for July 5, 2012
eMarketer estimates total ad spending in Canada will reach $13.51 billion in 2012, for growth of 5.8% over 2011.
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.