Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
Archives for July 2, 2012
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media. Rate this post
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones,according to new research from Deloitte.
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com.
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier.