Archive for July 2, 2012
Dull, Irrelevant B2B Content [INFOGRAPHIC]
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
Read MoreFollowing Brands On Social Media [INFOGRAPHIC]
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media.
Read MoreUS Search Ad Spending Growth, Q1 2010-Q2 2012
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.
Read MoreTime Spent With TV & Online Video Among The French [CHART]
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
Read MoreTime Spent With Mobile Apps By App Ranking
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
Read MoreTime Spend With Mobile Apps vs Mobile Web [CHART]
According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier.
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