Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012. And while the largest proportion say that their favorite way to communicate with friends is face-to-face, this only equates to 49% of the respondents. One-third say their favorite method is through texting. While only 7% prefer communicating through social networks, that still outpaces phone conversations (4%).
According to a March 2012 report from the Pew Internet & American Life Project, just 14% of all teens said they talk to friends on a landline phone on a daily basis, down from 30% in 2009. The drop is not limited to landlines, either: 26% of all teens reported talking daily with friends on their cell phone, a 31.6% drop from 38% in 2009. Read the rest at MarketingCharts.