50% of multichannel retail customers are significantly more profitable than single-channel customers.
Archives for June 28, 2012
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
91.7% of consumers have watched video content on another device besides a television.
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.
71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.