Percent Of Interactive Marketing Budget Allocated To Mobile [CHART]

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Chart: Percent of Interactive Marketing Budget Allocated To Mobile

In spite of all of this activity, mobile marketing remains a small portion of overall marketing budgets. Almost one-quarter of respondents said mobile budgets comprised less than 1% of their overall budget, while one-fifth said it accounted for 2% to 3% of total money spent. A paltry 6% of respondents said mobile made up 11% or more of marketing spending. Read the rest at eMarketer.

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