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Archive for June 26, 2012

Product Categories Purchased Online [CHART]

Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…

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Current & Planned Use Of Mobile Marketing [CHART]

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel. But an April 2012 survey of business leaders worldwide by email marketing services provider Strongmail found that 55% of respondents were…

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Types Of Mobile Marketing Currently Used Globally [CHART]

Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…

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Argentina Internet Use By Location [CHART]

via eMarketer expects internet user penetration in Argentina to pass the 50% mark during 2012, for a total of 22.9 million users. Broadband household penetration is close behind, forecast to reach 49.6%, or 5.7 million homes, in 2013. This translates to more users in Argentina accessing the internet at home than ever before. As…

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Facebook Timeline’s Effect On Content Engagement [CHART]

via Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as of February, worldwide content engagement on Facebook has gone…

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