American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success of a blog, Americans are most likely to cite genuine content, while Europeans stick with frequent updates.
Roughly 3 in 10 American and European bloggers said that updating their blog frequently was the most effective way to drive traffic. Americans were more likely than Europeans to say that promoting their blog on social networks was a key driver (28% vs. 20%), while more Europeans see value from contributing to other blogs or sites (14% vs. 8%). Read the rest at MarketingCharts.