Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.
Among surveyed online seniors (age 65+): 91% use email. 59% have purchased products online in the previous three months. 49% have a Facebook account. Read the rest at MarketingProfs.