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growing share of seniors own a cell phone, according to separate research from Pew.
Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind, up from 47% of that generation in 2010.
Read the rest at Marketing Profs.
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