Archive for June 25, 2012

Gadget Ownership By Generation [CHART]

via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…

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Online Seniors [INFOGRAPHIC]

via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…

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Global Marketing Budgets, October 2011-June 2012 [CHART]

via marketingcharts.com warc-global-mktg-budgets-june-2012.pngSentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ confidence waned in the face of risks to global…

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Top 6 Traffic Drivers For American & European Bloggers [CHART]

via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…

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YouTube Campaign Video Length [CHART]

via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 across all brands…

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Customer Satisfaction With Hospitality Industry By Sector [CHART]

via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, while limited-service restaurants improved a point to the same score.…

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Facebook Ad Cost-Per-Click & Click-Through Rates By Type [CHART]

via marketingcharts.com Facebook Sponsored Stories and Post Ads perform significantly better than Social or Web Ads when measured by click-through rate (CTR), according to June 2012 research from Kenshoo Social and Resolution Media. With high CTRs contributing to lower cost-per-clicks (CPCs), Post Ads have the lowest CPC rates, though Sponsored Stories easily lead in a…

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Email Open & Click-Through Rates, Q4 2009-Q1 2012 [CHART]

via marketingcharts.com Email open rates continue to trend upwards, rising to 26.2% in Q1 2012, representing 5.6% growth from 24.8% in Q4 2011 and a 12.4% year-over-year increase, per an Epsilon report [download page] released in June 2012. Click rates, though, moved in the opposite direction, falling to a low of 4.7%, down 8.3% from…

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Hispanic Store Preference Influences [CHART]

via marketingcharts.com The fast-growing Hispanic consumer market is far from homogenous in its buying habits, according to [pdf] a study released in June 2012 by SymphonyIRI. For example, examining reasons for preferring to shop at the store where they do most of their shopping, the study finds that unacculturated Hispanics are far less influenced by…

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