Social Media That Most Effects American Moms’ Purchase Decisions [CHART]

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A March survey of US mom internet users by Totsy verified BabyCenter’s conclusions. While product reviews had the greatest effect on purchase decisions for about half of moms polled, nearly 21% of moms said that friends’ opinions online contributed most to their decisions, along with 11.5% who said that general media buzz figured most prominently. Read the rest at eMarketer.

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