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Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]


A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. That’s contrasted with 72% of automotive and 70% of financial services companies that strongly agreed data was valuable to ad spending. Read the rest at eMarketer.