Archive for June 22, 2012

American Mobile Phone/Tablet User Growth [CHART]

via emarketer.com Those with smartphones are showing themselves to be eager adopters of tablets, according to a report on US smart device users by comScore. According to the research, 24% of smartphone users had used a tablet in the three-month period ending April 2012, an increase from 10% recorded a year earlier. Read the rest…

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Marketers’ Concerns About Using Big Data [CHART]

via emarketer.com In terms of applying data to advertising spending, 33Across found that 70% of respondents were concerned with making sense of all the data. Moreover, 73% were concerned with integrating data in a cross-channel fashion, and perhaps most significantly, a considerable 91% were concerned with driving ROI from Big Data. Read the rest at…

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Social Media Behavior Of American Moms vs. General Population [CHART]

via emarketer.com In February, a BabyCenter study further revealed how much more likely moms were to regularly use social media compared with the general population—80% vs. 55%, respectively. Additionally, moms were more likely than the general population to have over 200 friends and to “like” brands. Read the rest at eMarketer. Rate this post

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American Moms’ Social Network Adoption, 2010-2014 [CHART]

via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. Read the rest at eMarketer. Rate this post

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