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52% Of Fathers Say They Do The Grocery Shopping [CHART]

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52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not necessarily agree (83% claim primary responsibility), 35% admit that fathers are exerting more influence now over product purchases. Even so, fathers who claim primary responsibility for household grocery shopping appear to need a healthy amount of input from others. 72% say they receive either moderate (38%) or a lot (34%) of input. Just 47% of mothers who say they are primarily responsible for grocery shopping report the same level of outside input. Read the rest at MarketingCharts.