Skip to content

Multitainment In Australia [CHART]

Media_httpwwwemarkete_svmzf

According to a May 2012 Deloitte study, “Vox Populi: State of the Media Democracy,” a majority of consumers in Australia, like in the US, are multitasking while watching TV. The survey for the report, conducted from November to December 2011, found that only 40% of people focused solely on TV while watching; the other 60% of consumers reported using email (29%), surfing the internet (28%) and social networking (20%), among other activities. Read the rest at eMarketer.