Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults are the most likely to say that money is the best measure of success, with an index score of 262, meaning they are twice as likely as adults in the other markets to hold this belief. Indians (170) and Egyptians (151) also over-index in this sentiment, while adults in the US (53) and the UK (32) are among the least likely to use money as a determinant of success. Read the rest at MarketingCharts.
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