Why US Execs Shift Budgets From Traditional To Digital Marketing [CHART]

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February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a factor that gained digital additional dollars.Read the rest at eMarketer.

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