Customer Acquisition Methods, 2011 & 2012 [CHART]


March findings from trade magazine Target Marketing shed insight on some of the customer acquisition tactics that US B2B and B2C marketing managers planned to use this year. Email topped the list with 86.3% of marketers planning to deploy this common digital tactic. Direct mail was also cited by 69% of respondents, followed closely by social media engagement. Read the rest at eMarketer.