Archive for June 14, 2012

Top 5 Shopping Cart Abandonment Reasons [CHART]

via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…

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Online Shopping: Room For Improvement According To Buyers [CHART]

via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…

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Why US Execs Shift Budgets From Traditional To Digital Marketing [CHART]

via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…

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Customer Acquisition Methods, 2011 & 2012 [CHART]

via emarketer.com March findings from trade magazine Target Marketing shed insight on some of the customer acquisition tactics that US B2B and B2C marketing managers planned to use this year. Email topped the list with 86.3% of marketers planning to deploy this common digital tactic. Direct mail was also cited by 69% of respondents, followed…

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Direct & Digital Marketing Spending For Acquisition vs. Retention, Q1 2010-Q1 2012 [CHART]

via emarketer.com Across all formats, marketers’ average reported investment on each channel surveyed was somewhat more conservative than in the previous year. Yet marketers nonetheless appeared to be ramping up their customer acquisition efforts—an objective that typically requires greater spend investment than customer retention-related actions. Read the rest at eMarketer. Rate this post

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Global Promoted Tweet Clickers, By Frequency [CHART]

via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they work for their brands. In January 2012, search engine…

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US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]

via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US internet users ages 18 to 24 who said they use Twitter…

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US Daily Twitter Use, Nov 2010-Feb 2012 [CHART]

via emarketer.com In the “Twitter Use 2012” survey from the Pew Internet & American Life Project, 15% of US internet users reported using the site in February 2012, up after a drop from 13% in May 2011 to 12% in August. However, the percentage of users who said they accessed the service daily doubled within…

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