Newspaper Ad Revenue, Q1 2010 – Q1 2012 [CHART]

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US newspaper ad revenues continue to decline, according to the latest figures from the Newspaper Association of America. In Q1, total expenditures stood at $5.18 billion, down 6.86% from $5.56 billion a year earlier. Online revenues grew by just 1%, to $816 million, not nearly enough to offset the 8.2% drop in print revenues, to $4.36 billion.

Previous figures released in March 2012 by the NAA revealed that print revenues (in absolute dollars) halved between 2005 and 2011. Read the rest at MarketingCharts.