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Archive for June 11, 2012

Top Google Search Ranking Factors [CHART]

via marketingcharts.com Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares (0.37) have the highest correlation, followed by number…

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Online Video Advertising Effectiveness [CHART]

via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…

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Retail Welcome Emails [CHART]

via marketingcharts.com Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails after opt-ins, and reaching out to cart abandoners, according to a June 2012 study from ExactTarget. Only 74 of the Hot 100 Retailers (based on the National Retail Federation’s STORES…

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Father’s Day Spending, 2007-2012 [CHART]

via marketingcharts.com Total US spending related to Father’s Day (Sunday, June 17, 2012) should reach $12.7 billion this year, per a National Retail Federation (NRF) and BIGinsight survey released in June. This figure is up 14.4% from $11.1 billion in 2011, and is driven by a combination of more celebrants and the average celebrant upping…

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Merchants’ Social Media Use [CHART]

via marketingcharts.com Merchants are increasingly using social media to monitor mentions and engage with customers, but are using the sites less as prospecting tools, according to [download page] a Multichannel Merchant survey released in June 2012. A leading 76.9% of the respondents this year said they use social media to monitor what customers are saying…

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Consumers’ Preferred Personalization Techniques [CHART]

via marketingcharts.com When it comes to personalization techniques used by retailers, customers prefer to be acknowledged in-store rather than via digital channels, at least when shopping for specialty products, per findings [download page] from a RIS News and Cognizant survey of US and Canadian shoppers released in June 2012. On a 5-point scale, consumers indicated…

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53% Of Seniors Are Online [CHART]

via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011…

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Newspaper Ad Revenue, Q1 2010 – Q1 2012 [CHART]

via marketingcharts.com US newspaper ad revenues continue to decline, according to the latest figures from the Newspaper Association of America. In Q1, total expenditures stood at $5.18 billion, down 6.86% from $5.56 billion a year earlier. Online revenues grew by just 1%, to $816 million, not nearly enough to offset the 8.2% drop in print…

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Actions Prompted by Mobile Finance Ads [CHART]

via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…

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Campaign Goals For Finance Mobile Ads [CHART]

via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which were more evenly split between focusing on lead generation/registrations…

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