“Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, SAY Media president described. “Publishers keep adding more and more ads, because yield is becoming so low, and ads aren’t in view long enough to really drive results, leading to incredibly cluttered Webpages.”
True, but publishers need the ads to keep publishing. But they can reduce the clutter of, for example, social media buttons and too many features on a single page, which compete for attention with ads. Read the rest at Marketing Charts.