Video Ads: TV vs. Digital [CHART]


Recent research from Ooyala suggests that there is potential for publishers to increase their video ad loads, and a new study [download page] released in June 2012 by comScore shows that, indeed, online video lags traditional TV in ad loads by a considerable amount. According to the report, content accounts for 75.2% of TV programming, with ads accounting for the remaining 24.8%. Within the online video space, though, ads accounted for just 1.5% of overall viewing time in March 2012. And although online video ad loads were slightly stronger for long-form premium TV content, with ads representing 7.9% of all minutes, they still paled in comparison to traditional TV ad loads. Read the rest at Marketing Charts.