How People Talk Online About TV Ads [CHART]

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Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs most often used social networks to gab with online communities. Read the rest at eMarketer.