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Daily Media Consumption By Internet Users, 2008-2011 [CHART]


A May 2012 report authored by the IAB and Ipsos MediaCT, which drew on data from three surveys of US consumers, found that internet-enabled devices were not displacing other media-related activities, but adding to them. According to the Ipsos MediaCT LMX survey, the average amount of time that respondents spent engaging with media each day climbed to 9.6 hours in 2011, from 9 hours in 2009. Time spent online or on a computer jumped to 3.1 hours from 2.5 hours over the same period. But the amount of time respondents spent watching TV held steady, at 3.4 hours. eMarketer estimates that US adults spent an average of about 11.5 hours per day consuming media content in 2011. Read the rest at eMarketer.