Archive for June 8, 2012

How People Talk Online About TV Ads [CHART]

via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…

Read More

Daily Media Consumption By Internet Users, 2008-2011 [CHART]

via emarketer.com A May 2012 report authored by the IAB and Ipsos MediaCT, which drew on data from three surveys of US consumers, found that internet-enabled devices were not displacing other media-related activities, but adding to them. According to the Ipsos MediaCT LMX survey, the average amount of time that respondents spent engaging with media…

Read More

American Social Gamers, 2010-2014 [CHART]

via emarketer.com Social gamers saw rapid growth in 2010 and 2011, at 27% and 31%, respectively. eMarketer expects the number of social gamers in the US to increase by 10% this year. Growth in 2013 and 2014 will continue on a slow but steady climb, as social gaming inches towards maturity. The rate of increase…

Read More

American Mobile Gamers, 2010-2016 [CHART]

via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership is driving the rapid growth of mobile…

Read More

Mobile Canadians, 2010-2016 [CHART]

via emarketer.com The number of mobile internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile internet by year’s end. eMarketer estimates that penetration will continue to rise, albeit at a somewhat slower pace, through 2016, when nearly half of the population will be mobile internet users.…

Read More

Leveraging Customer Data [CHART]

via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…

Read More

Canadian Mobile Ad Spending, 2010-2016 [CHART]

via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer. Rate this post

Read More

Sources & Types Of Customer Data [CHART]

via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media data and marketing campaign response and engagement data were…

Read More

Most Important Brand Info Delivered Via Social Media [CHART]

via emarketer.com Although respondents most often connected to a brand on a social network to find out news about products, one-to-one customer service was also of significant importance to consumers. Almost one-third linked up with a brand to gain access to a customer service representative or product expert. And 43% connected with companies to get…

Read More