Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose the latter. These marketers appear to be responding to consumer priorities: according to an eDigitalResearch survey also released in May, 51% of smartphone owners have shopped via a mobile-optimized site, compared to 45% via a mobile app.
Meanwhile, these fundamental mobile strategies are drawing the attention of more Adobe survey respondents than other tactics such as advertising promotions, bar-coded coupons, and QR codes (30%), social sharing (24%), and location-based marketing (16%). Read the rest at Marketing Charts.