During the three-month average ending April 2012, 33.1% of US mobile subscribers played games on their mobile device, up about 4% from 31.8% during the three-month average ending January 2012, according to comScore Mobile Metrix data. comScore figures indicate that other mobile activities also saw an increase in subscriber engagement from the prior three-month period, including use of downloaded applications, which increased 3.3% from 48.6% to 50.2% of the mobile audience, and listening to music, which grew 5.3% from 24.5% to 25.8% of subscribers.
Texting remained the most common activity, used by 74.1% of US mobile subscribers, down slightly from 74.6% the previous 3-month period. Other popular activities included browser use (49%) and accessing of social networking sites or blogs (36%). Read the rest at Marketing Charts.