American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% of American youth see themselves as cool, which is a slightly larger proportion than youth in a variety of European countries such as the UK (39%), Germany (35%), Spain (34%), and Italy (also at 34%). Of the 16 countries studied, though, Indian youth were the most likely to see themselves as cool (67%), followed by Polish (64%), Russian (61%), and French (58%) youth. On the other end of the spectrum, just 30% of Chinese youth identified as cool. Read the rest at Marketing Charts.
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