Social eTailing: Pinterest vs. Facebook [CHART]


Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between, comScore and the Partnering Group indicates that US online consumers follow an average of 9.3 retail companies on Pinterest, compared to 6.9 on Facebook. And results from a Steelhouse survey show that 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall. Read the rest at Marketing Charts.