Archive for June 6, 2012

Social eTailing: Pinterest vs. Facebook [CHART]

via marketingcharts.com Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, comScore and the Partnering Group indicates that US…

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Half Of Americans Believe The American Dream Is Dead [CHART]

via marketingcharts.com The American Dream rests on the belief that the opportunities are there for people – regardless of race, creed, economic position, or other social identifier – to get ahead based on effort and merit. As it turns out, though, many Americans are skeptical that the American Dream even exists anymore. Just 1 in…

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Social Collaboration To Grow In Importance [CHART]

via marketingcharts.com Social collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan Management Review and Deloitte. The study, released in May 2012, reveals that the majority…

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Travel Brand Like Motivations [CHART]

via emarketer.com According to ROI Research’s April 2011 survey “S-Net: A Study in Social Media Usage & Behavior,” more than half of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return—specifically deals or information about deals. Read the rest at eMarketer. Rate this post

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Travel Marketing Budget Changes [CHART]

via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer. Rate this post

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Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]

via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions for iOS and Android devices in a study. In Q1 2012,…

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Global Mobile Video Views, 2011 & 2012 [CHART]

via emarketer.com April data from market research firm Strategy Analytics also captured the steep growth of mobile video. In 2011, Strategy Analytics cited 108 billion mobile videos viewed worldwide; in 2012 that number has already climbed to 280 billion views. Read the rest at eMarketer. Rate this post

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Mobile Ad Use By Device, Q1 2011 & Q1 2012 [CHART]

via emarketer.com According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered on smartphones, trailed by nonphone connected devices at 20% and feature phones at 7%. Millennial Media largely attributed smartphone impression growth to consumers upgrading from…

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