Actions Taken After Viewing Mobile Ad, April 2011-March 2012 [CHART]


Exposure to ads also led a significant number of respondents to direct action. As of March 2012, fully 57% of respondents said they would browse a website as a result of seeing an ad on their phone, while 43% said they would download a mobile app. And 38% said they would request more information after watching a mobile ad. Read the rest at eMarketer.

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