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Archive for June 5, 2012

Facebook Users Sharing Rates [CHART]

via “Pick your favorites,” in which users can choose a certain number of items from a list as their favorites, was the most popular type of branded content users shared, at 39%, according to an April 2012 study from Wildfire. An additional 32% shared quizzes, 29% shared trivia contests and 26% shared sweepstakes. Wildfire…

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Facebook Likers [CHART]

via Only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly. Read the rest at eMarketer.

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Facebook Ad Clickers [CHART]

via In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements. Read the rest at eMarketer.

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Valuable Mobile Auto Ad Content [CHART]

via A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone. Read the rest at eMarketer.

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Content Marketing Challenges, 2011 & 2012 [CHART]

via Time constraints are emerging as the biggest difficulty marketers face in content curation. Three-quarters of respondents did not have enough time to devote to the process, an understandable situation given that more than half of marketers said they were manually hunting for appropriate content on third-party sites. And an almost equal number of…

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Content Curation Objectives, 2011 & 2012 [CHART]

via These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months…

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