South Korean Social Media Channel Preferences [CHART]

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Common social media activities, however, may be surprising to people not familiar with the South Korean market. KISA found that 84% of social media users read or kept a blog, 74.6% participated in online communities (often organized by topics such as food, fashion and gaming) and 68.3% maintained a unique site called a “minihompy,” which is a personalized online space such as a homepage or landing page that is associated with Cyworld specifically. Read the rest at eMarketer.