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Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]


January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via a smartphone jumped nearly 30 percentage points to 31.5% in 2011, indicating a high incidence of existing users accessing via their mobile devices. Expect smartphone access to continue to skyrocket this year, as smartphone penetration in South Korea is forecast to nearly double to 76.2% from December 2011 to December 2012. Read the rest at eMarketer.