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Cost-Per-Lead For Mobile Political Sign-Up Ads, By Swing State [CHART]


Pontiflex, a provider of sign-up ads—including in-app ads that appear on load screens or during other wait periods and ask viewers if they would like to sign up to receive more information from marketers—released information in May indicating that the cost of such sign-ups can vary by geography.

US political campaigns targeted several swing states with hyperlocal sign-up ads using ZIP codes previously shared with mobile apps, rather than using the phone’s GPS for geotargeting, which was considered less reliable. The cost per lead for many states was tightly grouped between $1.29 and $1.45, but in a few states, including Nevada, New Mexico and especially Montana, it was significantly more expensive for politicians to attract leads. Read the rest at eMarketer.