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2011 Video Ad Interaction Rates, By Site Type [CHART]

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Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%.

Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of the next-best performing sites, automotive and games (both at 0.32%). Read the rest at Marketing Charts.